a noted Von Dutch fan in the 2000s. “They just wanted to wear it.” Hilton also remembers being instantly drawn to the brand through the hats. “It was playful, cute, and iconic,” she says.

Britney Spears donning a Von Dutch trucker hat. RHEA/BACKGRID No label captured ... “It was free, it was playful, it was cute, it was iconic,” Hilton said of Von Dutch in the series.

On Wednesday, the Y2K staple announced the launch of a new brand extension called Von Dutch Loves. Aimed at celebrating music, nightlife and underground culture, Von Dutch Loves will feature exclusive ...

This cult classic cap from the ’90s is back. The Von Dutch trucker hat — most notably sported by multi-hyphenate style icon Paris Hilton, pop star Britney Spears and actress Lindsay Lohan ...

Indeed, celebrities have always been the best cosplayers, and throwing on a Von Dutch trucker hat in the aughts seemed ... years in the early 2000s saw its iconic tank tops and trucker caps ...

Von Dutch was a Y2K necessity in everyone’s closet in the early aughts. From celebrities in the bedazzled tank tops, trucker hats, and leather handbags to their fans recreating those same looks ...

N, R at Prince St.; 6 at Spring St. Though Ashton Kutcher may have brought the Von Dutch trucker hat trend to the mainstream in the early aughts, the inspiration for this biker-chic clothing line ...