Amid the infighting, backstabbing, and Cassel and Vaughn’s departures, Von Dutch’s popularity skyrocketed. Sales were doubling month after month due to the frenzy over the trucker hats.

In the opening scene of The Curse of Von Dutch: A Brand to Die For—a new three-part Hulu docuseries premiering today—Paris Hilton examines a Von Dutch trucker hat. She wore the accessory many ...

In 2003 alone, Paris Hilton and Nicole Richie appeared on their reality-TV show “The Simple Life” in orange camo Von Dutch trucker hats; a 25-year-old Ashton Kutcher sat courtside at a Knicks ...

This cult classic cap from the ’90s is back. The Von Dutch trucker hat — most notably sported by multi-hyphenate style icon Paris Hilton, pop star Britney Spears and actress Lindsay Lohan ...

It becomes the biggest brand in the world. Britney Spears donning a Von Dutch trucker hat. RHEA/BACKGRID No label captured early 2000s style quite like Von Dutch — a casual line of denim ...

Hats might seem like perennial favorites that you don't have to update, but summer 2025 has decided that some styles are ...

Indeed, celebrities have always been the best cosplayers, and throwing on a Von Dutch trucker hat in the aughts seemed to provide instant cool cred for stars like Britney Spears, Paris Hilton and ...

Von Dutch was a Y2K necessity in everyone’s closet in the early aughts. From celebrities in the bedazzled tank tops, trucker hats, and leather handbags to their fans recreating those same looks ...

N, R at Prince St.; 6 at Spring St. Though Ashton Kutcher may have brought the Von Dutch trucker hat trend to the mainstream in the early aughts, the inspiration for this biker-chic clothing line ...

It’s been famously repurposed by brands like Von Dutch, Billionaire Boys Club and the ilk, and worn by famous faces like Britney Spears, Pharrell Williams and Justin Theroux. Nowadays, it isn’t hard ...