Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

It’s not difficult to track social media marketing efforts, but I haven’t seen many organizations doing it well. Here's a four step approach to social media campaign monitoring. Before I lay out ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...

There are certain actions though that can be exactly measured, as they are recorded in back end systems. We know exactly how many transactions are placed, leads are generated, contact forms submitted, ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and ...