On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his Instagram. Williams said he woke up a cereal legend and thought the box ...

On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game. In a press conference following the win ...

What makes Williams so good? It could be the cereal he eats, called Weetabix. Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games.