Zales‘ latest campaign, dubbed “Own it,” aims to celebrate a new generation of consumers. On Wednesday in New York, the brand got a celebration of its own. Halle Bailey, musician of “The Little ...

DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign, “Own It.” Directed by visionary filmmaker ...

Zales has taken a playful approach in its latest campaign, “Own It,” as it seeks to take fine jewelry out of the rarefied air of special occasion wear and into women’s everyday lives. New products, ...

Zales is trading tradition for trend. The retailer’s new "Own It" campaign targets Gen Z’s appetite for self-expression, hoping to spark loyalty at a time when jewelry sales -- and consumer ...

Zales is celebrating Disney's upcoming live-action "Aladdin" film with a new line of accessories inspired by the movie. The jewelry retailer unveiled the line on Wednesday as the latest addition ...