You can spot the zig-zag letters from their zig-zag lines. Let's look at the ‘V’ here. That down up movement makes the zig-zag. ‘W’ is the same, only with more diagonals. Down, up ...

To honor its roots and future, Zig-Zag's unmistakable orange branding will light up NYC with billboards ... 4/20 festivities in Times Square. The new line will be available at select retail ...

“Z” is for Zigzag Moderne, a subset of the broader architectural style referred to as art deco. The emergence and popularity of many architectural styles can be attributed to a world ...

For 4/20, iconic rolling papers brand Zig-Zag will sponsor the Cannabis Now Official 4/20 Countdown Celebration in Times Square.