The very first hard seltzer is credited to Zima, a clear malt beverage first produced by Coors in 1993. It didn't taste much like the hard seltzers we know today though. Zima was born out of the ...

In 1993, Coors Brewing Company launched Zima, a clear bubbly lemon-lime malt-based beverage, similar to today's hard seltzers. The drink was advertised as a beer alternative to young people ...