In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

He teased “Not Like Us” twice before finally performing the first verse of the track that concludes with the popular “A minorrrr!” line — a lyric heard and sung throughout the announced New Orleans crowd of 65,719 at Caesars Superdome. As expected, Lamar changed some of the lyrics for television, but the message was clear.

Drake got dissed in "Not Like Us," Jackson played Uncle Sam as President Trump looked on, and Serena Williams danced in a surprise cameo.