Rapper Kendrick Lamar won the 2025 Super Bowl with his electric halftime show, and he somehow managed to out-gain the Kansas City Chiefs in ground yardage in the process.

While the internet is abuzz with deciphering the symbolism behind Kendrick Lamar's Super Bowl halftime show, Michiganders can celebrate a piece of state history that was on display through the vehicle in his performance,

Kendrick Lamar hid a bunch of Easter eggs in his historic Super Bowl LIX halftime show. But there's one little nod you may have missed, but Paramore‘s Hayley Williams sure didn't. The rocker slipped into the comments on the Instagram feed of Good Dye Young earlier this week to jump for joy after see that Lamar and SZA's backup dancers had used the hair color brand she co-founded with stylist and makeup artist Brian O'Connor.

Roger Goodell allowed Kendrick Lamar to exploit his spotlight not to entertain the Super Bowl audience but to renew one of those rapper beefs with Drake.

Ambrose and Rev. Al Sharpton join MSNBC’s Ari Melber for the latest “Fallback” installment and deep analysis on Kendrick Lamar’s Super Bowl fashion. (The Beat's YouTube playlist: Ari: / arimelber Bea

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The American tennis legend appeared at the Super Dome during Lamar's halftime show performance of his Drake diss track.

The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

That being said! There was almost a universe where K-Dot didn't even don the denim. According to Page Six, the jeans were originally meant to be worn by Timothée Chalamet, as he and Kendrick share the same stylist, Taylor McNeill.

The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch or event.