Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Diane Brady talks to Publicis New York CEO Carla Serrano. The big story: Fear of recession pushed the U.S. stock markets ...

French advertising giant Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame ...

A seasoned communications leader, Anushree Chandran shared a personal update on LinkedIn expressing about her departure from ...

Thought that one harmless puff on a friend's double mango ice after lunch at Totti's was consequence-free? Think again!

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately. This decision ...

Publicis Groupe is set to acquire data management platform Lotame as the holding company continues to stockpile data assets ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...