From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Last year, in our 2023 trends and predictions, we highlighted the value of creativity and the need for businesses to make time to be creative.. This was based on a clear message emerging from our ...

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

Yahye Siyad is the Diversity and Accessibility Lead at Cyber-Duck, a digital transformation agency specialising in UX and digital optimisation. Siyad joined the agency in October 2021, and is also the ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Summary. Unilever’s Dove was well-known as a purpose-driven brand which aimed to make beauty a source of confidence, not anxiety. However, competitors had been encroaching on its ‘real beauty’ brand ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also ...

Here in the world of digital marketing best practice, we’re pre-disposed to think that customer data is there to be used – after all, data has long been the ‘new oil’ (groan), and using it effectively ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Martim Avillez Oliveira is CEO Europe for D2C and cross-border ecommerce specialist ESW. We caught up with Martim to find out about his role, as well as his thoughts on trends in retail for 2023 ...