While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

This free, community-style Super Bowl watch party, dubbed FanFest, was created by Verizon and premiered this year in 30 NFL ...

Taika Waititi brought his signature humor and heart, delivering two of the most anticipated Super Bowl commercials. Directed ...

The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — including compounded ...

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal ...

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...

There is near consensus by capital markets experts that the initial public offering market is open, and will remain open ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

Will return-to-office mandates push back inclusion? Yes, unfortunately – especially for people with dependents or different ...

The Intangibles can be described as “Naked in the Boardroom,” according to Wilkins in the statement. “It’s the logical ...

Arthur Sadoun has said another year of strong revenue growth at Publicis Groupe shows it is reaping the benefits of a ...