Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic move for the platform.

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to in-game ads.

Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on Steam that force users to watch ads.

Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.