WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

Everybody loves an award - obviously - and no-one more than WPP. And, once again, the holding company's GroupM has won WARC's ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, ...

The CCI’s recent actions reflect a broader regulatory tightening in India’s corporate sector. In December 2023, the ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...