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AM/FM dominates in-car listening with 56% of total share and 85% of ad-supported audio, far ahead of streaming and satellite.
Listening to ad-supported AM/FM radio at-work jumped “a stunning” 10 share points compared to a year ago. This, Borelli says, indicates that the COVID-19 pandemic’s upending of work routines ...
However, this is a measurable slip for radio from two years ago. In Q2 2023, AM/FM held a 36% share of all daily audio listening, according to Edison, compared to streaming music’s 18%, showing ...