Accor SA (ACRFF) shows resilience with a 9.2% YoY revenue increase in Q1 2025, driven by luxury and lifestyle brands. See why ...

Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.) ...

Hospitality brand Accor employed a data-driven, multi-scenario approach to make its marketing more agile and overcome the challenges of the Covid-19 shutdown and then the different re-openings in ...