What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

The rhetorical tactic referred to as "poisoning the well" is an attempt to discredit rivals by presenting negative information about them before they have a chance to speak. It's a common tactic in ...

The "follow the money" argument is an intellectually lazy fallacy. However, if you really do think that money will change our minds, then write us a check. Glance through any sufficiently long ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Logical fallacies are flaws in reasoning. They are often called informal fallacies. It's becoming more common for people to call out these fallacies by name. You often hear accusations of people ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By Bradley ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...