As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Indeed, software made for managing marketing projects can revolutionize businesses by enhancing and streamlining their marketing processes. Such software aids teams in maintaining organization, ...

On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

There is a big misconception in the marketing industry: it’s our clients who need project management mechanisms, whereas we marketing specialists and agencies do not. This could not be further from ...

Agencies face daily challenges due to their inability to efficiently manage their time and projects. Approximately 20% of them have never used project management software before. According to the ...

Multiple clients with multiple projects, all with multiple deadlines... Most of us in marketing are balancing several clients, each with different projects in various stages of completion. While we ...

IT executives tasked with whittling down an ever-expanding, often duplicative menu of software used in-house are facing static from employees who just can’t quit their favorite project management ...