Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

A Chinese court has banned the US technology giant Amazon from using its AWS logo in China. The Beijing Municipal High People's Court has ruled that the "AWS" trademark belongs to ActionSoft ...