The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

One of the strangest paradoxes of Western philosophy, is that it's difficult (some say impossible) to "prove" that reality exists. What you (or anyone) may call "reality," is really just the sum total ...

As robots and AI systems increasingly enter shared workspaces, domestic environments, and assistive contexts, understanding and predicting human behavior ...

By focusing on real-time behavioral patterns, F.L.A.S.H. Profiling aims to transform how individuals understand and interact ...

This project carried out a decadal survey on the social and behavioral sciences (SBS) in areas relevant to national security. The survey identified opportunities that are poised to contribute ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Cognitive behavioral therapy (CBT) is a form of psychotherapy that focuses on modifying dysfunctional emotions, behaviors, and thoughts by interrogating and uprooting negative or irrational beliefs.