But as the article points out, alpha has entered the wider lexicon ... the line once we figure out exactly how Generation Beta will turn out. As one couple interviewed for the article put it ...

Are you an Alpha leading the charge, a Sigma thriving in solitude, or a Beta mastering collaboration? Modern masculinity is ...

The stochastic alpha beta rho model is a stochastic volatility model for forward prices commonly used in the modelling of interest rate derivatives. The alpha, beta and rho in the name are parameters ...