You might think of Bitly simply as a service that shortens links for your Twitter feed. But to Hilary Mason, the company’s chief scientist, Bitly is building a fresh new way to know what’s going on in ...

The popular link-shortening service Bitly released some data about how long people engage with its links after they are first shared on social networks. The company’s “science team” calculated the ...

Bitly wants the world to know that it's more than just a link shortening service. Historically, it was used by Twitter users to free up more room for words in the 140 character limit. By 2011, it was ...