In today’s competitive business landscape, an efficient Customer Relationship Management (CRM) system is not just a tool but a necessity. While off-the-shelf CRM software provides generic ...

In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...

We must have heard of the CRM system in our daily life. Customer Relationship Management is a business software. It aims to improve customer relationships with the company and maintain it in their ...

Creatio has released a new version of its low-code development platform, Creatio 8.1 Quantum, based on five main components, including the new Quantum architecture, composable applications for CRM, ...

With the advance of big data and the corollary increasing demand for business intelligence (BI), the market is experiencing an ongoing challenge in finding and retaining skilled BI professionals, ...

Bolstered by pandemic-induced budgetary changes, law firm chief marketing officers have recently been making investments in technology to help drive revenue growth. But according to one new survey, ...