Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Online gaming platform Roblox has developed a new AI-powered “unified translation model,” allowing players to converse with one another through text in real time despite speaking different languages.

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...