For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement ...

For years, digital marketers have been shackled to an increasingly outdated technology known as cookies, which are still used to measure and target digital ads. Cookies — bits of code dropped into web ...