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Cracker Barrel unveils a new logo

New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

NBC Los Angeles · 2h

Cracker Barrel customers miss the man in the old logo. Who was he?

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was a goodwill ambassador for the company in its early days when it was founded in Tennessee in 1969, according to Cracker Barrel Insider.

Newsweek on MSN · 1d

Cracker Barrel Logo Change Sparks Fury

Cracker Barrel has changed its logo for the first time in 48 years—and people are cracking up about it online. The change has prompted backlash, including from conservatives, though many have taken to social media to ridicule the backlash.

10hon MSN

Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

PRIMETIMER on MSN1d

Who is the man in the Cracker Barrel Logo? History of iconic branding explored as major boycott row erupts over design change

Holley's original design featured a man sitting on a chair with his legs crossed as he rested his arm atop a barrel. It had a light yellow background with brown embellishments. The font included ...

15h

'Make Cracker Barrel Great Again': Byron Donalds calls Cracker Barrel rebrand 'woke'

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...

NBC Los Angeles15d

Cracker Barrel is remodeling and nostalgic customers aren't happy about it

A restaurant chain known for its antique-looking interior is undergoing a modern makeover — and many of its customers are not ...

Finding God in a Cracker Barrel

The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder ...

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