When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement ...

If you’re running your own ATLAS server, you’re free to cheat as much as you want. Here are all the commands you can work with. ATLAS is a massive pirate-themed fantasy sandbox — and if you’ve started ...

Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the ...

Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...