I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...

Having an effective growth strategy is essential to any business—for startups, it’s do or die. Being able to scale quickly can mean the difference between thriving and barely surviving. As someone who ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

As a new generation of accountants enters the workforce, and firms adapt to new ways of working and providing services, a roadmap is needed. In my last article, I outlined what business model ...

A hospital’s strategic plan describes the organization’s long-term goals and how it will reach those goals. With the healthcare industry in a state of flux — the Supreme Court may strike down part or ...

Healthcare reform legislation has increased demands concerning quality, cost and efficiency of hospitals and health systems. One way to manage these expectations is to create a strategic plan that ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Creating a strategic budget for a distressed company requires careful planning and disciplined execution. When a company faces financial difficulties, having a clear, actionable budget is crucial to ...

Business owners who generate profits due to their hard work and astute decisions often discover that running a successful enterprise can also have a downside. All things being equal, as profits ...