Matthew McConaughey drums his chest in a steady cadence. Head tilted back, eyes closed, he chants “hay-um” while gulping at ­­the air and reaching deep into his lower register. The ritual closes with ...

In one of Don Draper’s more memorable bits of wisdom, the fictional ad exec advised a creatively blocked colleague: “Just think about it. Deeply. Then forget it. And an idea will jump up in your face.

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Creative flow involves relaxing one’s focus or conscious control, new study finds. Sean Gladwell/Moment Collection via Getty Images But in order to achieve flow, a person must first develop a strong ...

Many people know the feeling of being "in the zone": As they're fully immersed in a task, the background noise of the world fades and they may not notice time passing. Gymnasts may enter this ...

Figure 1: Drexel University postdoctoral researcher Yongtaek Oh playing the guitar while his electroencephalograms (EEGs) are recorded in Drexel University’s Creativity Research Laboratory. The study ...

Innovation is often a key driver for long-term business success, but in order to properly innovate, you have to get creative first. A creative flow state, or any length or period of time during which ...