Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

In step two, incubation, necessary connections are made in order to “lay” the idea – like when an egg is getting “incubated” and getting the heat it needs to turn into a full-blown chick. In this ...

Think outside the box, shake things up, and think different: The metaphors we use for creativity suggest that it’s different from many other pursuits. As a result, it might seem that being creative ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...

This post is in response to The Janusian Process in Creativity By Albert Rothenberg, M.D. Treatment of illness through psychotherapy is a demanding task. All of us who practice this procedure ...