Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

In today's highly competitive and increasingly demanding economy, businesses of all types and sizes are being forced to search for a cost-effective means for identifying new markets and establishing ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...

Anyone could call up or modify several million pieces of customer data online including names, addresses and e-mails. Three students were able to show this for 40,000 online databases in both Germany ...

Some US companies handed over entire customer databases to law enforcement agencies without warrants after the September 11 attacks. Companies are scrambling to ensure their online privacy policies do ...