Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

In today's highly competitive and increasingly demanding economy, businesses of all types and sizes are being forced to search for a cost-effective means for identifying new markets and establishing ...

Your customers are the lifeblood of your business but just how well do you know them? If you know only their email addresses, it’s safe to say you could know them better. Admittedly you can contact ...

Anyone could call up or modify several million pieces of customer data online including names, addresses and e-mails. Three students were able to show this for 40,000 online databases in both Germany ...

Some US companies handed over entire customer databases to law enforcement agencies without warrants after the September 11 attacks. Companies are scrambling to ensure their online privacy policies do ...

From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it ...

Microsoft exposed approximately 250 million customer service records due to what the company called a “misconfiguration of an internal customer support database” used for tracking support cases. Tech ...

Video game company Sega had a database hacked and sensitive information on about 1.3 million customers has been compromised, according to media reports. Video game company Sega had a database hacked ...

If you are in any way a serious gamer, then you will have heard of SCUF Gaming. Not only does SCUF sponsor some of the world’s leading players, but it makes some of the most popular customizable video ...