Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

Healthcare organizations are using digital patient questionnaires to gather real-time data from patients, allowing clinicians to adjust care management when and where needed. Healthcare organizations ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

A new paper shows how Apple is exploring deeper cardiac health insights with the help of AI and a simple optical sensor. Here ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Australia's national science agency, CSIRO, together with its Australian National Soil Information System (ANSIS) partners, ...