Direct Line was founded by Peter Wood and Martin Long in 1985 as a personal lines insurer that operated with a model of direct sales. The business became synonymous with selling directly and for its ...
You’re probably familiar with Direct Line offerings for general insurance, such as car and home. But this large UK insurer, established in 1985, provides business insurance too. Its business ...
Aviva's acquisition of Direct Line for $4.6 billion will significantly boost its market position in the U.K. personal lines, especially motor insurance. The deal is expected to generate £125 million ...
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