Game theory frames human behavior as cold, selfish, and predictable—but as this video explains, that’s because economists baked selfishness into the model from the start. Using the classic Prisoner’s ...

We don't always behave the way economic models say we will. We don't save enough for retirement. We order dessert when we're supposed to be dieting. We give donations when we could keep our money for ...

Organizations around the globe are increasingly using insights from the field of behavioral economics to help people make more efficient decisions. Discover how to apply cutting-edge behavioral ...

Built using advanced statistical and AI modeling, Prosper's forecasts capture emotions, intentions, and expectations that reliably precede economic behavior. These findings highlight how consumer ...