The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

This PSSC film made in 1960 is one of the finest physics films ever made. All students should see it at some point in their studies. See the article '"Frames of Reference" revisited' by Alistair Steyn ...

Universal wonder Despite a society that told Chanda Prescod-Weinstein she didn’t look like a physicist, she still managed to fall in love with the subject as a child. (Courtesy: Shutterstock/Prazis ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...