Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although ...

When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and ...