If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap without issue. Google’s documentation says advertisers can only add 5,000 ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Opinions expressed by Entrepreneur contributors are their own. If we talk about website optimization, keyword research is an essential part for both PPC marketing and search engine optimization ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...

Opinions expressed by Entrepreneur contributors are their own. You probably know the saying by heart already: Content is king. And if that’s true then keywords are kingmakers. Keywords are search ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

Without a doubt, one of the most (if not the most) crucial search engine optimization (SEO) activities is keyword research—specifically finding the right keywords. But keyword research can take a lot ...