A company's website is its handshake, which tells people about the company before they become clients. Even with free site builders, it's essential to have fast load times and a clean look.

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

There are two general categories of marketing: promotion, such as coupons and point-of-sale displays, and advertising, such as television ads and sponsorships. While promotion drives current sales, ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with skeptical consumers and elevate your brand’s reputation, credibility and ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...