New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greta McAnany Building a ...

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

GT Dave, founder of GT’s Kombucha, which dominates a $600 million beverage category. Art Streiber When GT Dave commercialized kombucha, he didn’t just bring a new product to consumers. He also ...

In a sea of competitive brands, how do you make yours stand out? It may seem like a question without an answer. But one man has found a way to dominate his space without forfeiting hours of his time.

Google Calendar is a Web-based calendar application that provides a huge range of functions for managing your appointments, business meetings and schedule. The service allows you to create calendar ...

When our ten-year old vacuum sucked its last dog hair on Sunday, I went to Consumer Reports online, hit the Household Appliances link, and browsed the vacuum category under Canister. A few minutes ...