New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greta McAnany Building a ...

GT Dave, founder of GT’s Kombucha, which dominates a $600 million beverage category. Art Streiber When GT Dave commercialized kombucha, he didn’t just bring a new product to consumers. He also ...

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

In a sea of competitive brands, how do you make yours stand out? It may seem like a question without an answer. But one man has found a way to dominate his space without forfeiting hours of his time.

Google Calendar is a Web-based calendar application that provides a huge range of functions for managing your appointments, business meetings and schedule. The service allows you to create calendar ...

Expert consumers like to be surprised by unusual product presentation, while novices crave familiarity, so claims a new study. Expert consumers like to be surprised by unusual product presentation, ...

When our ten-year old vacuum sucked its last dog hair on Sunday, I went to Consumer Reports online, hit the Household Appliances link, and browsed the vacuum category under Canister. A few minutes ...