I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.
Forbes

How To Maintain Humanity In Agencies’ Creative Work In The AI Era

While AI tools can dramatically reduce costs and streamline creative workflows, one risk for agencies integrating them into their client work is producing content that feels manufactured. Messaging ...
Entrepreneur

I Run A Global Advertising Agency. Here’s How We Create Great Ideas — By Rewarding Lots of Bad Ideas

Opinions expressed by Entrepreneur contributors are their own. Where do good ideas come from? After serving as CEO of the advertising agency BBDO Worldwide for 20 years, working closely with some of ...

How The Agency Of Change Is Helping UK Youth Reimagine Their Future - On Their Own Terms

Across the UK — from Manchester to London and Belfast — young people are not waiting to be “fixed.” They are designing their ...