Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Responding to growing environmental concerns, companies across industries are searching for ways to make their products more sustainable. Many factors come into play when determining whether a product ...

Most every product you buy comes in some kind of packaging. And even though paper is recyclable, it’s not all created equal: Some packaging is much easier to recycle than others. The American Forest & ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What makes a product stand out? When your product is lined up on a shelf with your direct ...

Thanks in no small part to Apple, packaging design is a major part of the design process at many companies today. So when designing the new Xbox Adaptive Controller–a gamepad for people who might not ...

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

Although consumers care about the products they buy, the packaging matters, too. It is a similar concern for company leaders. An insufficient package could result in goods arriving spoiled, broken or ...

The packaging industry in 2025 is undergoing a transformation driven by consumer expectations, environmental regulations, and technological advancements.

For Paralympic swimmer Anastasia Pagonis, makeup has always been a passion. But when she lost her usable vision at age 14, Pagonis had to find new ways to apply and shop for her favorite products.