Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...
Penn Live

A study paid people to not use Google’s search engine. Here’s how many switched for good

The Google search engine is the most popular by far, but other options do exist. And the federal government wants those options to get more attention. That’s due to a court case in which Google was ...
Tech Digest

Google ordered to make search engine changes – but break-up avoided

A US federal judge has ordered significant changes to Google’s search engine to curb its monopoly power, but has rejected calls to break up the company. The ruling, issued by Judge Amit Mehta, comes ...

Google unveils Gemini's next generation, aiming to turn its search engine into a 'thought partner'

Google is unleashing its Gemini 3 artificial intelligence model on its dominant search engine and other popular online ...
The Conversation

AI overviews have transformed Google search. Here’s how they work – and how to opt out

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...
Search Engine Land

How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...