Opinions expressed by Entrepreneur contributors are their own. Stepping into the Build-A-Bear headquarters in St. Louis, Missouri, I was eager to sit down with Sharon Price John, the CEO who has ...

When Sharon Price John became CEO of the beloved Build-A-Bear Workshop in 2013, she stepped into a company in decline. Still, she recognized the enormous fountain of untapped potential. The plush ...

New York (CNN) — Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.

Build-A-Bear is flourishing, the business is growing, and long-term investors have enjoyed plush returns. Over the past five years, Build-A-Bear stock has outperformed the likes of Alphabet, Apple, ...

In case any Swifties were planning on taking a trip to their local mall, Build-A-Bear has released new Taylor Swift-themed accessories to decorate your stuffed animal with. For those who are either ...