Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

In the fast-paced online world, a good website landing page is crucial. It’s the first thing people see when they visit a business online. It’s like a digital handshake. This is where people form ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Landing pages are integral parts of online marketing for businesses. It’s the first thing potential customers see when clicking ads or search engine result links. The primary purpose of landing pages ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

If you’re promoting payday loan offers, your landing page design can make or break your success. A good design doesn’t just look nice — it helps visitors trust you, stay longer, and eventually click ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

What are location pages and why do they matter for SEO? Location landing pages are website pages representing the different branches of chains and franchises. Any local business with more than one ...