Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. What’s next in first-party advertising? Our community came ...

COVID-19 has completely changed how brands advertise online. Personalization is more important than ever. H&M can’t run the same ad in NYC and Miami due to the differences in the states' re-opening. A ...

Meta is counting down the weeks before its new policy will enable them to access users' chats with the Meta AI technology as part of its latest quest to deliver more personalized ads and content on ...

Consumers will soon have an option to save an ad they hear on the radio with a push of a button on the steering wheel of their car. Paul Brenner, president at NextRadio, says the button will support a ...