We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them.

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Crafting a compelling career mission statement is a pivotal step for ambitious professionals aiming to navigate their career paths with clarity and purpose. Whether you’re a recent graduate or a ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

I want to show you why most mission statements are so terrible. Let’s say you founded a pizza parlor. And your first idea for a mission statement is something like this: “Our mission is to serve the ...

It’s that time of year again! The time that promises magic and wonder, but somehow always seems to pack in stress and overwhelm. You guessed it – The Christmas holidays. While you’re planning the ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...