Small business owners spend a significant portion of their time attracting lenders and investors to bring in new capital. A business synopsis is a key part of any successful funding proposal. The ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

Imagine this: You’re a writer working on a script or—better yet—you’ve just finished your latest draft. You’ve spent months crafting characters, structuring plot, and developing story. You put the ...

As a senior professional, your executive summary should capture attention instantly, ideally within a few brief, powerful sentences. This section is not the place to recount your entire career history ...