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Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

LintHouse Media, a performance-based marketing partner for remodeling contractors, has announced the release of its new AI-powered client acquisition and automation system, developed to deliver ...

Whether you're looking to get into sales or not, the sales process is key to the success of any new business. Be it B2C or B2B lead generation, the process is long, complicated and a crucial part of ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

A new version of a lead generation system improves dealer autonomy in operating the system, and it provides new collaboration with various lead sourcing tools. Reynolds and Reynolds vice president of ...

From the archives: When Elena Smirnova jumped from Citi Habitats to upstart brokerage LG Fairmont in 2014, the firm started sending her leads it was buying from listings sites such as Trulia and ...

Q. Can lead generation applications really find my business new customers? Yes, the applications that are now available integrate with your existing sales and marketing systems to provide an ...

Lead generation is what drives any business. Yet many business owners and managers in the service contracting industry leave lead generation to chance. Instead of implementing demonstrated processes ...